By following returns management best practices, retailers and manufacturers can achieve a returns process that addresses both the operational and customer retention issues associated with merchandise returns.
Further, because of the connection between reverse logistics and customer retention, it has become a key component within Service Lifecycle Management (SLM), a business strategy aimed at retaining customers by bundling even more coordination of a company's data services together to achieve greater efficiency in operations.
Reverse logistics is more than just returns management. It is "activities related to returns avoidance, gatekeeping, disposal and all other after-market supply chain issues". Returns management – increasingly being recognized as affecting competitive positioning – provides an important link between marketing and logistics.